What is word-of-mouth marketing?
Word-of-mouth marketing is a marketing variant that belongs to the SEM sector. It is also known as word-of-mouth marketing or word-of-mouth propaganda. In this case, recommendations about a company are passed on by word of mouth. It is important to know that word-of-mouth marketing involves more than just recommendations. Often, relevant information about a company is also passed on.
What is the importance of word-of-mouth marketing for SEO?
The marketing variant is only indirectly relevant for search engine optimization. However, it is important that people tell relatives and acquaintances about a company that has made a positive appearance. If information such as the website address is also passed on, it is of course also good for the company. This increases traffic to the website, which Google likes to see and considers positive. However, it is also important that users stay on the site for longer.
Relevant and interesting content is necessary to keep users on a website for longer. Good links and visual elements also contribute to a longer dwell time. It is therefore important to optimize the page not only for the search engine, but also for the user. Users who arrive at the website via a direct entry do not want to read a keyword x times. This ultimately has an unnatural effect. It is much more important to offer visitors added value. Google has recognized this point and now sets different standards with regard to ranking factors. Of course, keywords will not disappear completely. After all, they are points of reference for Google to rank the website. However, websites are no longer peppered with keywords as they were years ago.
