What is website performance?
Website performance refers to the loading speed of a server. It is an indication of the speed at which data is sent from the server to the client. This is also known as page speed.
How important is website performance for SEO?
The optimization of website performance is part of search engine optimization. If pages load too slowly, search engine optimizers need to carry out optimizations. Experience has shown that users bounce quickly if they have to wait too long for a page to load. A high bounce rate is a negative signal for Google. It indicates that users are not satisfied. As a result, the page is ranked lower in the search results lists. This is why a good loading speed is essential and particularly important for SEO.
What options are there for optimizing performance?
Performance can be optimized in various ways. Among other things, it is advisable to reduce the HTTP requests. It also makes sense to keep the files as small as possible to enable faster loading. It is also possible that the server's computing power is simply not sufficient. In this case, switching to a better server would be an option.
There are several tools that can be used to determine page speed. Good tools also show optimization options to improve website performance.
