What is a webmaster?
Years ago, the person who ran a website was called the webmaster. Back then, the webmaster was responsible for all areas (concept, development, maintenance, marketing). Nowadays, the webmaster is more likely to oversee a project, coordinate processes and cooperate with the team. It is possible for a webmaster to also be the website operator. However, this is not a must. Webmasters have the necessary know-how in web applications and realize projects.
What does the webmaster mean for SEO?
The webmaster creates the content requirements for a web project. This includes texts, navigation points and the general appearance of the website. If a website is to be marketed, the webmaster must have a good knowledge of SEO. On-page optimization must be taken into account when designing a website. The website is then built on this. This includes elements such as
- Correct website encryption
- hreflang award
- Canonical tags
- Easy-to-read code for the search engine
- relevant content
Only with optimal SEO implementation and compliance with the guidelines for webmasters is it possible to rank high in search engine results. The higher up a website is listed, the more visible it is. Therefore, the goal is to optimize the website so that it meets all requirements and appears high up on page 1.
