What is viral marketing?
Viral marketing is a special marketing method designed to spread a message in the shortest possible time. The advertising message itself is not the main focus of this marketing method. The main thing is that the message is particularly exciting and interesting so that it is spread quickly via social media, emails or word of mouth.
What does viral marketing mean for SEO?
In addition to the main goal of going viral with a message, the marketing method also has positive effects in the area of SEO. Viral marketing can strengthen the brand. This has a positive effect on the ranking of the website in search engines. The better known and more popular a company is, the more respected it is on the internet and therefore higher up in the search results.
In general, a combination of different measures makes sense in order to be successful in the long term. Viral marketing and optimal search engine optimization pursue the long-term goal of increasing sales. Viral messages are usually short-lived, which is something you should always take advantage of. It is clear that viral marketing measures on the right channels make it possible to generate valuable links and reach many potential customers.
What are the advantages of viral marketing?
If the viral marketing measure works, companies benefit from free distribution of the message. The costs involved are low. It is possible to achieve a high profit if the campaign is really well planned and executed.
Are there also disadvantages to the marketing measure?
You also have to reckon with disadvantages. A viral campaign can never be controlled. It is never possible to predict which direction the campaign will take. In the worst case, viral marketing can have a negative impact on a company's image. If a message is less well received, it will of course be spread quickly.
