What is unique content?
Unique content is unique content that has been created for a website. Such content cannot be found on any other website. Text uniqueness is important.
What significance does unique content have for SEO?
Unique content is unavoidable for search engine optimization. Unique content is an important ranking factor. Search engines really like it when websites provide users with relevant and up-to-date content. Text uniqueness makes the website really interesting and has a positive effect on the ranking. Duplicate content, on the other hand, is penalized and, in the worst case, removed from the index. If a website is to achieve a really good position, SEOs cannot avoid unique content.
If the search engines detect duplicate content and it is not clear to Google which page the original text comes from, all pages involved could even be penalized. In addition, the person who has stolen the content must expect legal action from the author.
What factors are important for good and unique content?
In principle, anyone can create content. However, it takes more than just a string of letters and words. Error-free texts and good readability are important. Relevant content is also important. In addition, a good structure and the use of visual elements are important to perform well.
