What is Traffic Estimator?
The Traffic Estimator is a Google tool that belongs to the Adwords area. The tool is helpful when creating campaigns, as it is used to select the relevant keywords. It also determines a sensible maximum ad price. The Traffic Estimator is useful for a successful ad campaign.
What significance does the Traffic Estimator have for SEO?
The Traffic Estimator is not particularly important for SEO. For SEM, however, it is an indispensable tool. It forecasts possible keyword access figures and click costs. The Traffic Estimator's calculations relate to Google Search and the advertising networks.
However, the tool can also be very helpful for search engine optimizers. The Estimator checks the competitiveness of entered keywords. This makes it possible to identify strong keywords for which a website can then be optimized.
An Adwords ad is always associated with costs. For a campaign to be successful, the page should be optimally designed in advance. High-quality content with lots of added value is important. If users come to the site through the Adwords ads, traffic is generated. However, more traffic is only useful if users stay on the site longer and trigger a conversion. If you can achieve this, you can also be pleased with your positioning in the SERPs. Increased traffic and a long dwell time are signs for Google that the page is relevant and matches the user's search queries.
