traffic

What is traffic?

Traffic is the number of visitors to a website. Traffic is the number of times a website is accessed via a web browser. The terms page view and page impressions are synonymous with the word traffic.

What is the importance of traffic for SEO?

The more traffic a website has, the higher it rises in the SERPs. The term is an evaluation factor for the ranking position in the search results lists. Traffic is therefore an important term in SEO. Search engine optimization is intended to get a website to the top of the search results list. Proper optimization measures such as content with added value and high-quality links as well as marketing measures help to increase traffic. This in turn means that Google gains more trust in the website, which means that the page with relevant content is ranked higher. Users who start a specific search query in the search engines will then see all relevant websites in the search results bar. If a website can be found in the top positions, it is visible and interesting for users.

How is traffic analyzed?

The traffic of a website is determined with the help of an analysis tool. There is a Google Analytic Tool that is used for this purpose. The tool provides the webmaster with information on data such as conversions, sales and content. Visits and page impressions are monitored by the tool. The user behavior of the users is also determined by the value reach.