What is topic relevance?
Relevance means significance. Accordingly, the term topic relevance is seen as the significance of the topic. Topic relevance has also taken on great importance in the field of SEO.
What does topic relevance mean for SEO?
In search engine optimization, optimizers must always pay attention to thematically related areas. Search engines now also evaluate links between websites. There must be a thematic similarity. If it is a thematically matching link, Google recognizes that the link was not purchased. It looks to search engines as if it was placed voluntarily, which has a positive effect on the ranking. Topic relevance is of great importance for link building. The ranking of a website can only increase with good links in combination with other measures such as content optimization.
Topic relevance as an important success factor
Search engine algorithms and bots are becoming increasingly sophisticated and want to provide users with relevant search results for a search query. The aim of search engines is to display truly relevant search results to users in the appropriate order. Optimizers must try to find thematically relevant link partners and expand the page content. The more thematically relevant a website is structured, the more success is achieved in the long term thanks to optimal search engine placement.
