What is a destination URL?
A destination URL is a website to which users are directed when they click on an ad or a link.
What does the target URL mean for SEO?
According to Google, destination URLs have no particular influence on search engine rankings. Due to the use of the mobile web, target URLs are even less frequented. Even if the target websites are only supposed to have a minor influence, they are indispensable. There is a certain positive correlation between the URLs used and the relevance for the search engine ranking.
The design of the link should be cleverly chosen. A URL should not necessarily be geared towards a specific keyword. Instead, webmasters and SEO specialists should make sure that they are not too long. They should also indicate the content of the linked page.
If the content is about the topic of how search engine placement works, the URL could be as follows: https://Beispielseite.de/wie-funktioniert-suchmaschinenplatzierung/. The user immediately knows which area is highlighted on this page and clicks on the link if they want to find out more about this topic. by the way, you can find out more about search engine placement at: https://digital-now.com/suchmaschinenplatzierung-nur-unter-den-top-10-zaehlt/
How should a good target URL be composed?
Google recommends placing no more than five keywords in a URL. In addition, only relevant keys may be used. If more than five keys are used, the excess keys are classified as less relevant. Keyword stuffing is not well received. Speaking URLs are generally advantageous so that users know directly what content they can expect when they click on them. This means that only users who are interested in the relevant content will click on the page.
