What is a styleguide?
Translated, the term style guide means design guideline. A style guide therefore contains specifications for the design of certain elements. This applies not only to print products, but also to websites. The aim of a style guide is to achieve a uniform appearance of a corporate image. The style guide ensures corporate identity.
What does the style guide mean for SEO?
The style guide also has an impact on SEO. In principle, it is important that a website is presented optimally in every respect. It must be readable and have good usability. It is also important that a website appeals to the target group. What appeals to younger people is usually less interesting to older users. That is why it is important to first define a uniform design that suits the website. Only if the website is optimally aligned and designed for the target group can this have a significant impact on success. Interesting websites generate more traffic and conversions, which has a positive effect on search engine rankings.
Which specifications belong in the style guide for websites?
Overarching design specifications are recorded in a style guide for websites. The specifications can include
- Website colors
- Size, type and color for headline and body text
- Use of animations
- Logos or slogans
- Buttons for buttons
- Visual language
- Use of quotations and presentation
