What is a structure?
A structure in the area of SEO is the structure of the website and its navigation. The various elements are arranged in a clear and interesting way. A good structure of a website is important for users and the ranking of the site in the search results lists.
What significance does the structure have for SEO?
The website structure is part of search engine optimization. Properly structured content is important for ranking in the search results lists. Do users also like to find content that is easy to scan?
Google now attaches great importance to added value for the user. Pages that are relevant to users and offer good content are shown in the upper areas of the search results lists in organic searches.
But it's not just the content that needs to be well structured. It is also important to offer a good navigation structure so that users can get from A to B quickly. A clear structure is also advantageous for crawlers. Only if crawlers can scan the various pages correctly will they be included in the index and displayed in search queries.
Well-structured content and a proper navigation structure increase the time users spend on a website. SEOs pursue precisely this goal. They want users to stay on a website for a long time and, if possible, trigger a conversion. The visibility of the website in the search results lists is also important for success.
