What is an SEO strategy?
An SEO strategy is a precise plan with measures to achieve the goals of search engine optimization. The main goal of a well-thought-out SEO strategy is to reach the top of the search results lists.
What is the importance of a strategy for SEO?
Search engine optimization often happens without any plan or strategy. It is important to think about a proper process. Google has various ranking factors that are relevant for a good ranking. Sustainable success is only possible if an SEO strategy is optimally aligned.
An SEO strategy includes on-page and off-page measures. Among other things, the content must be optimally designed and structured. High-quality backlinks are also essential. It is possible to achieve success with an optimized website. User dwell time increases if the content is relevant. This may also lead to a conversion. Google values a long dwell time positively and may reward this with a better ranking.
However, if the bounce rate is high, Google considers this factor to be negative. After all, it indicates that users are not satisfied and therefore quickly leave and prefer competitors. To prevent this from happening, search engine optimizers should first create a proper SEO strategy and implement all points.
