What is SSL encryption?
SSL encryption enables a secure connection from client to server. SSL stands for Secure Socket Layer and is an Internet protocol via which sensitive data is transmitted in encrypted form. Such data cannot be read by third parties. It is also a sign of trustworthiness.
What is the significance of SSL encryption for SEO?
SSL encryption is not only a sign of security and trust. Google has defined SSL as a ranking factor. However, it is a rather small ranking factor that does not have an extreme effect on the ranking of a website. However, SSL encryption can be the icing on the cake for highly competitive keywords in order to rank higher in the search results lists.
It is therefore a good option to convert the site to SSL encryption. In contrast to content optimization and link building, the effort involved is limited and can be completed quickly.
It is also possible that at some point SSL encryption will take on a far more important role in search engine optimization. In order to be up to date, SEOs should always keep themselves informed and preferably convert a site to encryption now. Many websites are already equipped with SSL encryption anyway, so this point is almost standard.
