What is spam?
Spam is an unsolicited message that mainly contains advertising content. They are usually sent electronically as an email or in social networks without the message recipient's request.
What does spam mean for SEO?
Search engine spam is relevant in the field of SEO. Search engine spam is a targeted attempt to positively manipulate the search engine algorithm. The aim here is to achieve the best possible ranking in the search results. However, this can also go in the wrong direction, as the search engine algorithms can recognize spam. A distinction is made between content spam and link spam. With content spam:
- very specific keywords in a high number on the page
- Keywords hidden in the text using the same font color as the background
- Keywords included in the alt attributes of the images
Links also have an influence on the ranking. Backlinks are evaluated by Google. Search engines are also getting better and better in this area. They recognize good from bad backlinks. If links do not match the topic of your website at all, this can have a negative effect on your ranking.
What impact does spam have on search engines?
If Google detects spamming, penalties will be imposed. There are two possible penalties. Either the spamming website is devalued or it is completely removed from the index. It is also possible for the IP address to be blocked. Google can impose penalties for a certain period of time. However, irreversible penalties are also possible.
How does a website rise to the top without spam?
Search engine optimizers have the task of optimizing a website for certain terms without spamming. This is the only way to get pages to the top of the rankings. Search engine sorting algorithms are relevant for SEO. Good search engine optimizers optimize the website in a serious manner. This requires informative and well-structured content, which naturally also contains keywords. Based on the keywords used, the search engine ranks the website and displays it for relevant search queries.
User-friendly websites with visual elements provide the desired information. Good optimizers do not need manipulated spam variants to climb up the rankings.
