What are social signals?
Social signals are informative signals that are usually generated via social interactions from blogs or social networks. The information can arise either directly or indirectly and provide important clues. Social signals include comments, likes, shares and other interactions.
What significance do social signals have for SEO?
Social signals are indirectly important for search engine optimization and the placement of a website in the search results lists. It is possible that sharing in the networks will attract the attention of other webmasters and contribute to a backlink. Social signals can also be used to determine the behavior of the target group.
It is not known whether social signals are directly included in Google's evaluation of a website. So far, it has only ever been conjecture. Even though they may not be directly relevant for the ranking, webmasters do benefit from them indirectly. Activities in social networks increase the reach of the website. It becomes better known and, with good measures, benefits from higher traffic. If users stay on the site for longer or even trigger a conversion, these points are positive signals for Google. This can have an impact on your ranking. However, if the bounce rate is high, a negative effect is to be expected.
