What is social media marketing?
Social media marketing is also known as SMM for short. The term originates from marketing, whereby marketing measures are carried out in the area of social networks.
What does social media marketing mean for SEO?
Nowadays, social networks play a major role for companies and online retailers. It is almost standard for companies to have a profile on social networks and use this for marketing purposes. As with SEO, posts on social media should be designed in an exciting way in order to be of interest to many users. Only well-designed and relevant posts are willingly shared by users.
In general, the reach in social networks is very large, which is why companies do not do without marketing measures. If their posts are good, they get more traffic and visitors to the website, which also has a positive effect on search engine rankings. However, it is important that not only social media marketing is carried out. The site should also be search engine optimized, which includes the following factors:
- Relevant content with a good structure
- easy to read, even for the search engine
- Enrichment with visual elements
- Always up-to-date content
If all points are right, users will be happy to recommend the site, come back and find out more on the relevant website.
Who knows their way around social media?
Companies should preferably opt for a marketing company that already has experience in social media marketing. Social media marketing measures are not a sure-fire success and must be done well. In addition, the right level of advertising frequency must be found. Too many advertising posts could have a deterrent effect.
