What is snackable content?
Snackable content is content that is short and can be easily consumed by users. Pages with snackable content consist of text, images and videos. Content of this type is short-lived, is used on news pages and is usually also distributed via social networks. If the content is optimally designed, it may even go viral.
What is the importance of snackable content for SEO?
Snackable content should contribute to more entertainment and inform at the same time. This is why a website with snackable content is a kind of infotainment. Content should always be divided into smaller sections and, above all, be tailored to the user's needs. As a rule, a specific interaction is hoped for with the special content. The main goal is to go viral with the post or at least get lots of clicks on "Like" or "Share". The content is fast-moving, which is why it is important to optimize it for both mobile devices and stationary PCs.
The content should help to attract many users to the website and thus increase traffic and interactions. If users stay on the page for longer, Google sees this as a clear signal of relevance and high quality. Short-lived content can therefore help to achieve a better ranking in the SERPs.
