What are SERPs?
SERPs is the abbreviation for Search Engine Result Pages. The search results pages display search results that are relevant to a search query. The order in which the results are listed depends on various factors. The more relevant a website is classified by the search engines, the better the ranking.
What significance do SERPs have for SEO?
The ultimate goal in search engine optimization is to get a website to the top positions and, above all, ahead of the competition. Search engine optimizers try to achieve a top ranking in the SERPs with a technically and content-wise flawless website. The following points are important:
- Content with lots of added value
- high-quality links
- Loading speed
- meaningful meta tags
- AdWords campaigns
Both on-page and off-page optimizations are necessary to bring the website to the top. A lot of traffic, which is important for a good ranking, can also be achieved through social media marketing. A good mix of marketing measures and optimizations is crucial to perform well in the SERPs.
Are there many ranking factors for the SERPs?
There are some ranking factors that are well known. However, Google's algorithms use many more unknown factors that influence the ranking. There are even said to be several hundred factors. However, before a page appears in the SERPs, it must first be crawled and indexed. Then factors such as loading speed, content quality and links are checked.
