What is SEO Visibility?
Visibility means reach. SEO visibility is calculated from various search criteria and is a key figure that shows the visibility in the SERPs. It can be used to measure the online performance of the website. Different domains can also be compared using this key figure. SEO Visibility was developed by Searchmetrics, a platform for search and content performance. It should be noted that SEO Visibility is not a traffic index. Visibility is determined on the basis of keyword sets. Real traffic is not used here.
What is the importance of visibility for SEO?
For search engine optimizers, the key figure is a good aid in uncovering weak points. Comparisons with other domains are possible. The calculation takes into account various factors such as keywords and positions with which a website ranks for a specific keyword in the organic search.
Thanks to SEO Visibility, problems can be analyzed. Optimization potential can also be identified in this way. In addition, SEOs can see how the ranking of the website in the search engines changes after an algorithm update. Visibility is a good tool for SEO to always keep an eye on changes and optimization opportunities.
Of course, it is important to constantly monitor the key figure in order to quickly identify changes. The internet is so fast-moving and therefore it happens quickly that visibility changes positively or negatively due to certain things.
