What is search volume?
Search volume is the number of search queries for a specific keyword. The search queries within a certain period of time play a major role here. Depending on how high the search volume of certain keywords is, the website is optimized accordingly.
What significance does search volume have for SEO?
Search volume is an important key figure for on-page optimization. SEOs must first research which keywords are relevant for the website to be optimized and for which keywords it is worth optimizing. Keywords with a high search volume can bring in a lot of traffic, but are usually subject to a lot of competition. If the search volume is lower, experience has shown that there is less competition. Lower traffic is to be expected.
Sometimes it is not so easy to find the right path. It often helps to try things out and see how the optimization measures work. However, SEOs often opt for a combined approach. Websites are optimized for both high and low search volume keywords. For keywords with a low search volume, however, it makes sense to optimize for longtails in order to rank better and become more visible. Depending on the situation, it also makes sense to create extra pages for search terms with a low search volume in order to offer users even more information and to stand out as an expert.
