What is search term density?
The term search term density, keyword density or keyword density refers to the ratio of a specific keyword to the total number of words in the text. If a text on a topic is 1,000 words long and a specific keyword is represented 40 times in total, the keyword density is 4 percent.
What significance does keyword density have for SEO?
Keyword density is very important for SEO. A website should rank well with keywords. However, it is important not to use a search term too often or too little. A healthy balance must be found. Above all, the text must be easy to read despite the keywords. Years ago, search engine optimizers used the keywords for themselves and scattered as many search terms as possible in the text. This is how the websites achieved good positions in the search results lists.
But Google has now responded to this. The search engine wants to provide users with relevant and interesting results. If a search term is used too often, it is identified as keyword stuffing, which contributes to a poorer ranking. A page may even be completely removed from the index. SEOs must therefore be careful not to engage in keyword spam. Good and, above all, topic-relevant content is more important than the multiple use of a keyword. Search engine optimizers cannot completely do without keywords. In this case, the search engine would not be able to assign and display the text to the searched terms.
