What is a search funnel report?
The Google Search Funnel Report provides information about the search behavior with regard to user conversions. The search funnel tells users which search query they used before they made a conversion.
What does the Search Funnel Report mean for SEO?
The Search Funnel Report gives SEOs the opportunity to find out about assisting keywords. These keywords can be further strengthened through additional measures to make the website even more successful.
In addition, search engine optimizers recognize less good keywords that nevertheless have a certain influence on user conversion. Such keys should not be deleted. It is possible to map these factors at campaign level in the search funnel report.
In addition, time periods can be displayed that occurred between the click and the conversion. This analysis shows how long it took for the user to decide to take an action. Optimizations can then be made in this regard.
For SEOs, reporting is an important and informative tool for gaining insights into user behavior. It also makes it possible to discover optimization potential and work on the site for even more success.
