What are search engines?
Search engines are computer programs that are responsible for searching through databases. Search results for a search query are displayed as clickable links in a search results list. Search engines use certain algorithms to determine relevant search results for search queries.
What is the importance of search engine optimization?
SEO (search engine optimization) is a high priority for various website operators. The better the search engine optimization, the higher the organic search engine ranking. This is also the goal of SEO, to rank as high as possible in the search engines. The top search results are the most relevant, as experience shows that most people only click on the first results. Websites that are listed further down or even on page 2 are barely visible.
What optimization options are there for a good search engine ranking?
A distinction is made between on-page and off-page optimization. Normally, both optimization options are used to bring the website to the forefront. On-page optimization includes, among other things:
- Optimization of the content
- Easily scannable structure
- visual elements
- Formatting and headings
The creation of meta elements is also part of the optimization process. The content of the page itself should be optimized for one to three keywords so that the website is classified as relevant by search engines for corresponding search queries.
When it comes to off-page optimization, this usually involves link building. High-quality backlinks are required for a better ranking. With off-page measures, a good link structure is created with websites that match the topic in order to improve the PageRank.
