What are rich snippets?
Rich snippets are similar to snippets, but are an extension. Translated, the term means "rich snippets". Extensions can include rating stars, images and other information. These snippet extensions appear in the source code and are identified by certain formatting. Rich snippets allow users to recognize more quickly whether the website is interesting for their own search. They also help to increase the click-through rate if they are done well.
What is the importance of rich snippets for SEO?
The task for SEO specialists is to optimize a website so that it performs well in the search results list and preferably lands in the top positions. If rich snippets are used in a targeted manner, this can contribute to a better click-through rate of the search results. The click-through rate is one of the most important factors for search engine rankings.
If search engine optimizers use rich snippets, individual search results can be specifically emphasized thanks to eye-catching elements and draw the user's attention. Thanks to the elements, the search result is much more exciting and stands out clearly among the conventional results. Experience has shown that snippets are clicked on much more often, making them important elements in SEO. Due to the good chances of success, there are now even SEO experts who specialize in rich snippet optimization.
How are rich snippets embedded?
Microdata only needs to be inserted in the source code. As soon as the data has been inserted, it can be conveniently tested using a rich snippets tool. If everything is satisfactory, the rich snippets can be published. However, it may take a few days or even weeks before the elements are visible in the search results.
