What is retargeting?
The term retargeting is also known as remarketing. It is an online marketing technique. This technique enables advertisers to target contacts who have previously visited the website. Remarketing can be realized with cookies and ad servers. Users who visit a website are marked and targeted with suitable ads when they visit another site.
What is the importance of retargeting for SEO?
Google Remarketing makes it possible to increase website traffic and boost conversions. To achieve this goal, it is important to optimize the content, make it user-friendly and, above all, offer relevant content with added value.
Adwords Remarketing is often used to address website visitors in a targeted manner. An optimal strategy that is tailored to the desired target group increases conversion in the best case.
This also has a positive effect on the ranking in the search results list. If traffic increases, users stay on the page longer and trigger a conversion, these are positive signals for Google. It shows the search engine operator that visitors are satisfied with the content. It is rewarded with a better ranking.
However, it can also happen that the bounce rate increases. This is not a positive signal for Google. It looks like the page is less relevant and interesting.
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