What is responsive design?
Many webmasters rely on responsive design, which is intended to display the website on a wide range of screen sizes on all types of end devices. This ensures visitor friendliness. Responsive design is also particularly important in terms of mobile optimization.
What does responsive design mean for SEO?
It is important that the user experience of a website is given. Even if responsive design initially requires more effort, it is worth the investment. Many people use the internet on mobile devices, which is why websites should be optimized for both normal desktops and mobile devices.
If page content is not displayed correctly, users will bounce straight away. From an SEO perspective, this is very negative. For Google, a high bounce rate is a sign that users are not satisfied. This point has a less positive effect on the ranking. However, if the dwell time on a page is high, a better ranking is possible.
It would also be possible to develop a separate website specifically for mobile devices. However, the effort involved in this case is significantly higher than setting up a responsive website. But it's not just the setup that takes more time. Two pages (mobile version and desktop version) also need to be maintained and optimized. This is why responsive web design is clearly preferable.
