What is Paid Listing?
Paid listing belongs to the area of search engine advertising. This generally refers to all paid search hits that appear in the search results lists. In contrast to organic search, this variant is always accompanied by payment. It is important to note the difference between paid listing and paid inclusion. With paid inclusion, ads are included in the search engine index for a fee and their appearance is guaranteed.
What is the importance of paid listings for SEO?
Paid listing ads have no influence on the organic search in the search results lists. Companies that pay a lot of money for ads of this type need not expect to perform better in organic search.
However, a paid advertisement is not entirely disadvantageous. The website becomes better known. If users subsequently discover the page in organic searches, the chance of a click increases. However, a user will probably only click on the page if they have had a positive user experience in connection with the website and the brand beforehand.
In addition, the paid ads may result in more traffic to the website. Google does not currently differentiate between how someone came to a website. If the dwell time is high and the bounce rate is low, this also has a positive effect on the ranking in the organic search.
