What is Page Rank?
Google takes numerous factors into account when displaying a website in the search engines in response to a query. This also includes page rank. Page rank is an algorithm that has the task of determining the quality of a website based on its link structure. It measures the importance of a website. The higher the value, the more relevant the page is for a query in the search engines.
What does page rank mean for SEO?
Page rank has become much less important. Google has reacted to this because many users have bought links from highly ranked websites in order to achieve a better page ranking. The result of buying links is that the page rank is ultimately no indication of the quality of the website. This is why page rank is no longer such a high factor for Google.
However, the algorithm will not be completely irrelevant. The value certainly still has a use in the background. For SEO, this means continuing to build links and constantly updating the website. There are some interesting tools such as Sistrix and Searchmetrics for monitoring page rank, which are helpful for search engine optimization.
How does it work with the page rank?
The page rank does not illuminate the entire project as a whole. Instead, each individual subpage of a domain is evaluated individually. It is therefore quite possible that some pages may have a higher rank than others. Regular maintenance and updating is necessary in order to achieve a good ranking and to land at the top of the search engines.
