What is page content?
Page content includes all elements that are present on a website. So it doesn't just have to be text. Page content also includes images, videos, links and graphics. Page content refers to everything that users see when they click on the page.
What significance does the page content have for SEO?
SEOs have to deal with the page content of various web projects on a daily basis. After all, this is the main area of responsibility. Content must be optimized and adapted so that the website ranks well and users stay on a page for a long time.
In order to achieve a long dwell time, relevant content is necessary first of all. In addition, the text must be properly structured and enriched with visual elements. A website with a relaxed and exciting design is always popular and people like to visit it for longer. Experience has shown that users leave more quickly if a page appears rather boring.
A well-structured website is also helpful for the spiders. This allows it to be crawled quickly and without errors. With regard to images, videos, audio and animations, search engines sometimes have difficulties recognizing and evaluating them correctly. This is why it is one of the tasks of SEOs to add alt attributes or to give the search engine a hint based on the page content or the file name.
