What is a page view?
A page view is also known as a page impression. The term page view is also commonly used. Page view refers to the number of page views. It is a key figure for the activity on a web project.
What significance does the page view have for SEO?
Thanks to the key figure, webmasters and search engine optimizers have the opportunity to find out which pages of the website are well visited and which are less interesting or completely uninteresting. However, it is not possible to draw any conclusions about website quality based on the number of visitors.
It is not possible to recognize whether users have reached the goal and whether their intention has been satisfied. To find out more in this respect, it is important to include other key figures such as dwell time and bounce rate. It is only possible to find out more about the page quality by taking a complete view.
Ultimately, it means that many page views with a long dwell time are positive. Google takes a long dwell time into account when evaluating the page. A high dwell time has a positive effect on the ranking in the search results lists. However, if the bounce rate is high, this indicates that the page is less relevant and does not contain the expected information. The result is a lower ranking. SEOs should always keep an eye on the key figures and intervene and optimize where necessary.
