What is on-page optimization?
On-page optimization involves measures to improve the technical, content-related and structural aspects of a website. The main goal of search engine optimization is to achieve a better search engine ranking.
What does on-page optimization mean for SEO?
Every website operator wants their web projects to be at the top of the search engine rankings in order to always be visible and generate sales. It is therefore important to improve the website in every respect with suitable measures such as content optimization, loading time optimization and user-friendliness. On-page optimization is an important factor alongside off-page optimization. If the website is properly optimized in terms of content, structure and links, nothing stands in the way of a good ranking.
Which factors are part of onpage optimization?
The area of on-page optimization is broadly diversified, meaning that website operators or SEO specialists have many different tasks to complete. On-page optimization measures are relevant:
- Create a flawlessly functioning website
- Generate fast loading times for the website
- Create unique content with lots of added value
The server must always be available so that the page is crawled quickly by the bots. The response time of the server is also important. Fast responses enable short loading times. SEO specialists therefore also monitor the server performance and make optimizations if necessary.
The meta tags, canonical tags and structure should also be examined in order to make the website more interesting and increase its ranking. Functioning external and internal links are also relevant, but these are part of link building.
