What is an alt tag?
The term alt tag is short for "alternative tag" or "alternative text". If images or graphics cannot be displayed, the element is used. The alternative text is a short description of the image that cannot be loaded. Just like title tags, alt tags are part of the meta data. They are invisible to website users.
What does an alt tag mean for Seo?
The alt attribute is important for SEO. Only with this information can the crawler assign content to the image. Images cannot be captured and indexed by the crawling robots. This is why a proper description of an image is necessary and is part of the standard work in on-page optimization.
Users want everything to be as simple as possible and are quick to leave the site if they encounter a problem. If users are irritated because neither the image nor the image description appear, this can contribute to them leaving the website. This is why well-formulated alt tags are necessary. In addition, specialists try to use proper alt attributes to cut down on image searches in search engines.
What does a good alt day look like?
In CMS, webmasters usually have the option of adding alt tags to images. There are a few things to bear in mind when labeling. Important factors are
- meaningful
- Short and meaningful description
- Insert main keyword
- Do not engage in keyword stuffing
Neatly structured websites ensure good usability. Thanks to the use of alt tags, accessible content is created. Screen readers read the alternative text to visually impaired users, which is viewed positively by Google.
