What is off-page optimization?
Off-page optimization is part of search engine optimization. During optimization work, all external factors of the website are examined. This mainly involves backlink building.
What is the importance of off-page optimization for SEO?
External links should not be underestimated. They are among the most important ranking factors. If you want to do well in the organic search, you cannot avoid a good backlink structure. Not every external link is considered good. SEOs must try to obtain high-quality backlinks from relevant pages. The number of quality links is of great importance to Google.
If link building is carried out, backlink partners are actively sought. There are various strategies for this, such as linkbaiting. Natural link building is important for a good ranking in the search results lists. Other website operators must link on their own free will without receiving anything in return.
There are also unauthorized practices such as link buying and link exchange. However, as these practices are not desired by Google according to webmaster guidelines, webmasters and search engine optimizers should rather refrain from them. If Google recognizes such methods, it is highly likely that the website will be penalized.
Natural link building is not quite as quick and easy as building links by buying or exchanging links. This is why unauthorized methods are used again and again. For start-ups, this is often the only way to quickly assert themselves and stand a chance against the big players in the industry.
