What are metatags?
Metatags are tools for the search engine. They provide important information about the website. Metatags are not visible to visitors themselves. They are recorded in the header area of the HTML document.
What is the importance of meta tags for SEO?
Meta tags are no longer very important for search engine optimization. The search engine algorithm is now so advanced that meta tags no longer have any influence on rankings. However, the title tag is excluded from this. Years ago, meta tags were considered unavoidable because the algorithm was not yet able to assign the content.
Nevertheless, webmasters should not completely dispense with meta tags. Indirectly, the information has some advantages. The meta description is advantageous for the display in the search results lists. A meaningful title is also desirable. The short and snappy description of the website content shows users in the search results list what they can expect when they click on the page. If the description and title are appealing, the website will certainly be clicked on. This is also the case if the page is not positioned in the top positions. Keyword spam should not be used in the meta tags. Simply give users a brief overview of the content without integrating too many keywords.
