What is a meta title?
The meta title is the page title in the HTML document. In HTML, the page title is necessary and must appear in the header. The meta title is also referred to as the title tag. The term meta should actually be dropped, as it is not a meta specification in the strict sense. In the header, however, it still counts as meta data.
What does the meta title mean for SEO?
The meta title is of great importance for search engine optimization. It is one of the ranking signals that Google uses for placement. It is therefore important that the title is chosen optimally. A good meta title is structured as follows:
- Short and concise summary of the website content
- Use of the most important keywords
- should animate to click on the page
The meta title is directly related to the keyword analysis, the user experience and the CTR. If a meta title is changed by SEOs or webmasters, it takes a certain amount of time for this to become visible in the search engines. Crawlers are constantly on the lookout for new content. However, experience has shown that it takes a while for the new data to be found. However, a note can be made in Robots.txt so that the changes appear more quickly in the index. Another option would be to send a sitemap to Google in order to achieve corresponding changes in the search engines more quickly.
