What is a markup?
A markup is a text markup and is used to structure the content of a document. Different formatting is used for structuring. One of the well-known markup languages is Hypertext Markup Language. It is also known as HTML and ensures that content is displayed correctly in the browser.
What significance do markups have for SEO?
Markups are of great importance in search engine optimization. They are used to provide content with meta information. Important elements here are the meta title and meta description. Google can read these markups and use them in the organic search.
Headings, lists and enumerations are also defined using markup. Search engines are able to recognize which topics belong to the main topics and subtopics. This happens through the keywords in the markup headings.
The different markups can have an effect on the placement in the SERPS. In addition, the data is prepared for the crawler and becomes more readable and scannable.
For users, however, markups are also pleasing. Among other things, there is the hover text. Such a hover text is displayed next to a link so that users can see directly where the link leads to. It also creates a clear structure, making it easier for users to find their way around and stay on a page for longer. Markups are relevant and useful for both SEO and users.
