What is a local search?
A local search is a search process consisting of a search term in combination with a specific region (search term + region). The relevant regions are city, county and state. The local search has been integrated into the SERPs, allowing users to benefit from greater user-friendliness. The conventional results and Google Maps results are displayed in the search results lists.
What is the importance of local search for SEO?
With the local search, new features have been created that are particularly practical for users. At the very top are the paid results. Below this, local search results with a Google Maps connection are displayed. Only then do the conventional search results appear. For webmasters and search engine optimizers, the changes mean that adjustments to their SEO strategy may be necessary in order to continue to perform well.
As a lot of important and helpful information is already listed in local searches, users no longer necessarily have to click on a website. This is why it is important for local companies to consider an optimization strategy for local searches. In order to be listed in the local search results at all, a Google Places entry is essential. As soon as the entry has been made, the measures can begin.
Search engine optimizers must pay attention to important points. A company may really only have a single Google Places entry. In addition, only one name should ever be used both on the website and in Google Places. If a company is listed under joinery on Google Places, but furniture joinery appears on the website or on review portals, the entries will not be linked. This is also the case with other details. Telephone numbers, addresses and the like must therefore also be identical. This would contribute to potential customers not even becoming aware of the company.
