What is a link text?
Link text is also referred to as anchor text and reference text. These are the texts of the clickable hyperlinks. They are often made visible as click elements by underlining or color highlighting. Link texts are particularly helpful and important for links of all kinds and for the ease of use of the website.
What does the link text mean for SEO?
Links and their link texts are among the most important ranking factors of all. Link texts are used by Google to analyze backlinks. A natural link structure is particularly important for a good ranking in the search engines. Keyword stuffing is no longer well received in link texts. The Google algorithm has been changed in this respect so that websites with keyword stuffing are downgraded in the ranking or completely removed from the index.
Anchor texts should not be general. Instead, it is important to use keywords or even whole sentences that provide a brief insight into the content of the linked external website.
There are no special regulations to be observed with regard to the link texts of internal links. Internal links are very suitable for link juice control. With a well-chosen link text, search engines can better assign an internal page thematically. If cleverly chosen anchor texts are used for internal links, this can contribute to a better ranking. It is important to always use the same keyword internally for the links for a specific subpage.
