What is link partnership?
Link partnerships are a way of improving the page rank of a website by exchanging links with another website. To do this, it is important to have a good page rank yourself and to find suitable partners for the link exchange.
What does the link partnership mean for SEO?
Link partnerships are important for search engine optimization. Good link building is relevant for a good search engine ranking. However, the quality of the links is important here. You should only exchange links with sites that are thematically relevant and fit your own project. SEOs have the task of finding suitable link partners. However, it is also important that the link partners make the backlink traceable for search engines.
However, it is important to ensure that the links are designed in such a way that search engines do not find out that it is a link partnership. If search engines see the links as a link partnership, it is highly likely that your own website will be devalued in the rankings.
How do website operators find link partners?
Finding suitable link partners can be a bit tedious. But as soon as a relevant page has been found, webmasters or SEOs should contact the site operator and ask whether there is a need for a link partnership. Although link partnerships are not the ideal solution, they also offer smaller companies the opportunity to stand out a little and perform better in search engine rankings.
