What are link farms?
Link farms are also known as link networks. The main aim of a link farm is to create links to other pages in order to increase the ranking. With link farming, many links are possible within a short period of time, but this is created artificially.
What significance do link farms have for SEO?
When it comes to SEO, artificial link building with link farms should be avoided. According to Google guidelines, such practices are not permitted and will be penalized if discovered. Either the ranking position is lost or the page is completely removed from the index. Link farms have negative effects not only for the link farming site itself, but also for the linked websites.
Good SEOs look closely at which links exist. If there are links from link farms, measures are taken to ensure that these are removed.
Links are important for a good ranking. However, it is essential that these are high-quality links that arise naturally. Only such links have a positive effect on rankings. SEOs should keep their distance from unauthorized methods.
In practice, however, it is also the case that natural link building is difficult. This is why it is particularly difficult for small companies to achieve good links naturally. For this reason, webmasters try to promote backlink building at least by buying or exchanging links. However, buying and exchanging links is also one of the unauthorized methods, so that a gradation is possible.
