What is link exchange?
Link exchange occurs during the link building of a website. During this process, website links are exchanged. Both link partners must agree to this. The link exchange usually serves as an advertising opportunity. The link popularity can also be influenced by the link exchange.
What does link exchange mean for SEO?
Link exchange is one of the typical off-page optimizations. As link exchange can have a positive or negative effect on the ranking, SEOs must pay close attention and only generate quality links. All incoming external links are evaluated by Google. Important criteria here are the number of links, relevance and quality. Manipulated links are not desired and violate the webmaster guidelines. So to speak, link exchange is to be viewed negatively, as the links are not necessarily created naturally. However, it is also the case that not every link exchange is penalized by Google. However, webmasters should bear in mind that this approach can have a negative effect on rankings under certain circumstances.
What link exchange options are there?
There are many different ways to exchange links online. There are special link exchange forums where link partners can be found. Chats and blogs also offer opportunities to find a link partnership. If you find a website that is relevant to your topic, you could also contact the webmaster directly and make an inquiry. If they have good backlinks, they may well rise further up the rankings.
