What is Lead?
Leads in connection with websites and the Internet refer to the complete conclusion of a specific action. For the website operator, a lead is a success.
What significance do leads have for SEO?
Lead generation is a marketing method used to generate interactions from qualified interested parties. Leads are of great importance when it comes to acquiring new customers. A company can only continue to grow through increasing numbers of new customers. The level of awareness increases and the visibility of the website also improves.
The generation of leads is important in online marketing. After all, the more leads are generated, the greater the reach of the web project. Content marketing and inbound marketing measures make it possible to obtain even more leads. In the field of SEO, the success of lead generation is measured and analyzed by the conversion rate and ROI.
What exactly can leads be?
Leads can be of different types. The aim of website operators is for a user to do something very specific. If the goal is achieved, it is a lead. Such a lead can be:
- Purchase of a product
- Registration on the website
- Subscribe to the newsletter
- Requesting information
- Contact us
Even a mere visit to the website can be considered a lead. The possibilities for generating leads are very diverse and offer unimagined potential to become even more successful with the website.
