What is a landing page?
A landing page is a very special page of an Internet project. It is also known as a landing page. You usually only land on such a page after a specific search. The content of such a landing page is geared towards a specific product or service. The focus of such a page is to encourage the reader to convert. One of the important elements of a landing page is a call to action button.
What is the importance of a landing page for SEO?
Landing pages are important for SEO. They can be tailored and aligned to a very specific purpose so that interested users ultimately come to the page and trigger a conversion.
The content of a landing page should be clear and simple. It is only important that the user's interest is aroused. The animation to trigger the call to action is necessary. Other elements on the website should not distract from the call to action.
Landing pages can be used in a variety of ways. Among other things, the page can be set up as a sales page. Test pages or comparison pages are also conceivable. Such pages are often used to collect customer data, enable newsletter registrations or offer free samples.
Some landing pages are often used to advertise them specifically with Adwords ads. In this case, they are not directly accessible via the website.
