What is KPI?
KPI is the abbreviation for Key Performance Indicator. This is a key performance indicator used to measure the success of certain corporate measures.
What significance does KPI have for SEO?
The term KPI is also relevant in search engine optimization. KPIs include various metrics that can also be regarded as important performance indicators. KPIs in the field of SEO include:
- Link popularity
- Click-through rate
- Traffic
- Bounce rate
- Keyword ranking
- Visibility
These parameters are used to determine the success of the website's SEO measures. KPI Visibility shows how strongly a website is linked to other websites. If the visibility is determined, the top 100 rankings are queried. In general, the higher the visibility, the better it is for the website.
The various KPI values have an influence on the ranking. If users stay longer on a website, this effect could have a positive impact on the search engine ranking. However, if the bounce rate is high, Google evaluates this point as negative. If websites have high-quality links, this also has a positive effect on the ranking. The KPIs also include the value "Organic search hits". This value is also very interesting for SEO. It shows the relevant keys for which the website appears in the search results lists. After evaluating the KPIs, targeted optimizations are possible so that the website can be improved.
