What is Knowledge Graph?
The Knowledge Graph is a Google knowledge database. In this knowledge database, information is processed and entities are shown in relation to each other. They are provided with various attributes and then placed in a thematic context. There are also social graphs that are used in social networks.
What significance does the Knowledge Graph have for SEO?
Search engines display websites in search results lists in a certain order. Important ranking factors are decisive in determining this order. These ranking factors are the basis for deciding the order. Among other things, keywords and links are relevant. However, topics and entities now also play a major role. The Knowledge Graph is interesting for topics and entities. Google is able to automatically provide answers to questions through the Knowledge Graph.
Of course, this is a major challenge for SEO, as users basically receive a direct answer to short questions about a place or artist. They no longer need to click on a page. A loss of traffic is to be expected for this reason. For this reason, search engine optimizers need to focus even more on the intention of the user and align the website content accordingly. Optimization for long-tail keywords is relevant. It is conceivable that your own website with optimized content will appear at the top of the Google Answer Box. This significantly increases the reach. However, the Google algorithm decides which page with which content ends up in the box.
