blog single

to blog archive

keyword planner

seo glossary from digital now gmbh

What is a keyword planner?

The Keyword Planner is a marketing tool from Google that is provided free of charge. Originally, the tool was used for the keyword research required for Adwords campaigns. Thanks to the extensive and practical keyword search, it is an optimal tool for on-page optimization, which can make the content even better.

What does the Keyword Planner mean for SEO?

The Keyword Planner is indispensable in search engine optimization. Numerous agencies and SEOs use the tool for research. Thanks to the Keyword Planner, important keywords that are very helpful for optimizing a website can be found without much effort. It is also possible to find corresponding keys for niche sites, which drive the website forward and make it visible. In addition to the keyword planner, a WDF IDF tool is also useful for creating optimal content.

The keyword planner is also helpful with regard to the competition. A competitor analysis is possible. If a URL of the competition is entered and the search is started, the relevant keys are listed. Thanks to this data, SEOs can now evaluate and check which keys have caused the ranking of the page.

The tool is not only helpful for content optimization and competitor analysis. It can also be used to find topics for blog posts. All in all, it is a useful tool for SEOs and copywriters to create posts with relevant and interesting content.