What is keyword focus?
If a URL is aligned with a main keyword, this is called keyword focus. This alignment makes it possible to achieve a more effective ranking. It is done in such a way that each page with keyword focus ranks on its own.
What is the importance of keyword focus for SEO?
Targeting a page to a keyword is still popular. However, a lot has changed compared to search engine optimization a few years ago. Among other things, keyword density has become less relevant. Instead, much more emphasis is placed on high-quality content with added value.
It is important to include the keyword in the title of the page. This allows the page to be classified correctly. Years ago, the number of keywords played a major role in ranking properly. However, this point has now changed, as search engines have become smarter and the overuse of a term is classified as keyword stuffing.
Keyword focus is not the only criterion that is important for the evaluation and ranking in the search results list. There are many other ranking factors such as loading times, high-quality links and optimal content. That's why it doesn't make sense to focus solely on the keyword in order to perform well in the ranking.
