What is keyword advertising?
Keyword advertising is part of SEM and is an important factor. It means keyword advertising. This keyword advertising can be booked on the Internet. A booked advertisement is only displayed if a user has entered a previously defined keyword.
What significance does keyword advertising have for SEO?
Keyword advertising is not very important in SEO. However, booked ads can also be helpful for the ranking of your own website in organic searches. The brand becomes better known through the booked ads. Traffic is likely to increase. High traffic and a long user dwell time have a positive effect on the ranking of a website in organic searches. In addition, experience shows that people click on websites in organic search that are well-known, which also contributes to a better rating.
But to keep users on a page for a long time, a website should be optimized. A clear structure, relevant content, visual elements - these are some of the factors that should be implemented before a campaign. If a website is not designed interestingly enough or there is a lack of website performance, many people will bounce. A high bounce rate is seen as negative by Google, which can affect the website's ranking in organic search.
