What are influencers?
Influencers are social media users and bloggers who have a large following and a high level of engagement. They are public figures who often manage several social media channels.
What do influencers mean for SEO?
There is influencer marketing. This is a marketing method that has taken on a large and important role in recent years. Companies that conclude sponsorship agreements with influencers should only consider this variant as part of a marketing strategy. Important questions here are:
- Does influencer marketing address a target group that has not been reached before?
- Is the influencer's target group relevant for your own brand?
- Does your own brand harmonize with the influencer personal brand?
Great things can be achieved with an optimally coordinated social media marketing strategy. Companies should take a close look at the influencer and carefully consider whether they fit in with their own strategy.
What do influencers do in practice?
Influencers strive to provide followers with interesting content. They have a strong presence on social media platforms and are considered trustworthy by their followers. The opinion of influencers is of great importance to users.
Above all, users are strongly influenced by the opinion and may decide in favor of a certain product that was recommended by the influencer. Reputable influencers are therefore very important for advertisers and brands. Influencers generate income through sponsorship agreements with major brands. If an influencer has just 10,000 fans, this already has a positive impact on sales and ROI.
