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seo glossary from digital now gmbh

What is the index?

The index is an organized list. It is mainly used for orientation. With regard to search engines, the index contains the website listing. The websites are listed in response to a search query from the user.

What does the index mean for SEO?

The various websites are included in the index. This is why the index is particularly important for SEO. There are various ways and means to bring a website to the top of the search engine rankings. Making a website a success is very complex and requires know-how.

Important points are accessibility of the website for crawlers, website relevance and relevant content. Link building should also not be neglected in order to move up the search engine rankings. Google has webmaster guidelines that webmasters must adhere to. Anyone who violates the guidelines must expect to be penalized.

In order to achieve a good position in the index, a website must optimally match a search query. The better the website matches the user's search query, the better the positioning. In addition, the ranking can be improved through further measures such as high-quality content, good structure and the use of visual elements. A good ranking in the search results lists is essential for the success of a website.